Half a century old brick and mortar bookstore brought to life on the web.
Rizzoli is an upscale New York bookstore whose brick and mortar roots began in 1964 specializing in Art and general interest categories. Selling on the web is unique because customers are unable to experience the ornate details featured throughout the physical location. While buying on the web is a bit of a diluted sensory experience, users have found the purchase experience to match the same impeccable service as in-store. In the first year-to-year comparison for Rizzoli, we recorded a substantial increase in sales for every month. Rizzoli keeps local and out-of-town customers engaged with their custom blog, and up-to-date events.